BIOS: Technology Means Business

Phase One has started to begin shipping the highest quality digital camera back ever. The P45 is the world’s only digital camera back with a 39-Megapixel sensor, allowing you to capture images that are sharper and more detailed than ever before.

It is the latest release of Phase One’s revolutionary P-series digital camera backs. Promising unsurpassed image quality, the P45 is the ultimate in medium and large format digital photography equipment.

With the release of the P45, Phase One once again rises above its competition and stands alone in fulfilling the aspirations of professional photographers. Commercial photographers in the advertising and marketing fields can achieve incredible speed and efficiency through the P45’s capture rate of 35 frames-per-minute and write speed of up to 20MB/s. Whether shooting for giant billboards or high-end fashion magazines, the P45’s 117MB per file size capabilities should provide industry-leading image quality.

Using Phase One’s Capture One software with the P45 enables professional commercial photographers to capture, adjust, prepare for print and archive high-quality images. This increased workflow efficiency and image quality should significantly decrease the amount of time spent in post-production, enabling studios to take on more clients and ultimately increasing studio profits, claims the company.

The P45 digital camera back also includes Phase One’s secure storage system (3S) technology. The 3S technology eliminates the risk of writing to damaged storage media by first checking the validity on every compact flash storage card inserted in the camera back.

Henrik Håkonsson, CEO of Phase One said, ‘Today is a landmark in digital photography. The availability of the P45 throws off many technical limitations experienced by professional photographers. Photographers using the P45 will achieve exceptional image quality never before possible in professional photography. They will also spend less time in post-production and can focus more on their craft and creativity.’ More information can be found at visit www.phaseone.com.