BIOS: Technology Means Business

Alienware has opened a new digital download store, providing quick and easy access to purchasing, downloading, and playing the latest PC games.

The Alienware Digital Download Store (http://downloads.alienware.com) features a growing catalogue of PC games ranging from your favourite classics to the newest titles, strategy guides, and other gaming content, all available for immediate download.

The award-winning manufacturer of high-performance computer systems popular with gamers, has chosen the videogame industry’s preeminent digital distribution service for PC games - IGN Entertainment’s Direct2Drive - to power its new digital retail store, making Direct2Drive’s library of more than 100 top-tier games available for download directly at Alienware.com.

The game site will cater to the look and feel fans are accustomed to, while Direct2Drive will handle every aspect of the service from customer support to the digital delivery of its games and guides. In effect, the PC manufacturer will now offer their avid PC gamer customer base the best online catalogue of titles.

Alienware Digital Download Store customers can begin enjoying new games in as little as 30 minutes, depending on file size and Internet connection speed, says the company. Alienware’s industry-standard Download Manager should also ensure that all downloads are safe and trouble-free, even in the event of a power interruption. In addition, purchased games can be downloaded again at no extra cost in the event customers ever lose a game due to a hard drive crash.

‘Alienware continues to demonstrate its dedication to the gaming community by delivering a new, on-demand, digital download store providing customers immediate access to their favourite games,’ said Mark Vena, Vice President of Marketing for Alienware. ‘When seeking the hottest action games, immersive strategy titles or detailed game guides, customers will receive what they want, when they want.’

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