BIOS: Technology Means Business

Samsung Electronics, a deserved market leader in consumer electronics and IT equipment, has unveiled an innovative array of digital media, telecommunications and IT products at CeBIT 2006.

Samsung showcased cutting-edge products with mobility at the heart of all three product areas: telecoms, digital media and IT. Designed to meet the needs of today’s mobile world, Samsung’s new range features market-leading networking technology, an exclusive mobile infotainment technology, and a newly designed range of LCD TVs.

Samsung’s innovative, new products include the world’s first 10-Megapixel cameraphone and 8GB HDD embedded music smartphone, the world’s thinnest 3-Megapixel camera phone in slide-up form factor, the world’s fastest High Speed Downlink Packet Access (HSDPA) technology, the world’s largest TV, the world’s smallest multi function laser printer, and the world’s first large capacity flash-based jukebox player.

Jong-Yong Yun, Vice Chairman and Chief Executive Officer of Samsung Electronics, said, ‘CeBIT is a key event for our industry and instrumental in showcasing key market developments and product innovation. This year’s product announcements demonstrate our continuing investment in market research and product development and our ability to lead and challenge the market with products that truly enhance consumer’s lives.

‘The demand for mobility in modern day life has never been so great and our aim is to continue challenging design limitations to ensure that mobility and uncompromised functionality are guaranteed in all of our products.’

Some of the highlights include an elegantly designed range of LCD TVs deliver 12.8 billion colours with a stunning clarity. Offered in 26-, 32- and 40-inch sizes, the new range of LCD TVs should perfectly suit consumers who value both form and function.

The stunning 82-inch LCD TV with LED backlight offers dramatically improved performance and viewing angle while decreasing thickness and power usage, while the dual-core X60 and R65 laptops feature Intel’s recently launched 2006 Napa Platform with Intel Centrino Duo mobile technology.

Samsung also leads the personalisation of laser printers with the world’s smallest CLP-300 colour laser printer and the world’s smallest laser-based multi-function printer (MFP), the SCX-4200. At the same time, a new line-up for the office user is also unveiled including the compact and versatile colour laser MFP, CLX-3160N and ML-4551ND which offer fast speed at 43ppm.

The first large capacity flash-based music subscription-enabled jukebox player, the YP-Z5, is an ultra-slim, lightweight flash-memory player and puts DNSe 3D sound in the palm of your hands, while the SyncMaster 971P premium LCD monitor’s asymmetrical stand allows for 180-degree rotation and 65-degree back and front tilting features to ease tiredness and make a workstation as comfortable as possible.

The SPL-07 digital photo frame displays pictures taken with phones or digital cameras on its built-in LCD screen, and removes the need for printing or storing of hard copy photos in bulky photo albums.

The world’s first mass-market Blu-ray disc player, the BD-P1000 lets you take full advantage of High-Definition displays, playing content at native 720p or 1080i video resolutions, and the business card-sized 6-in-1 multifunction digital camera, the SC/VP-MS1x, provides portability and huge storage capacity.

Two next generation camcorders, the VP-X210WL and the CES Innovations Award- winning VP-X210L feature Samsung’s signature hands-free lens that allows on-the-go users a quality picture and the flexibility that fits their active lifestyle. The HT-XQ100 home entertainment system provides a matching impressive performance with gorgeous aesthetics and a variety of features such as a high-power subwoofer, multimedia playback and USB Plug & Play support.

Samsung’s revolutionary HD A/V network solution connects HDTV and A/V and allows HD contents to be shared among information devices at home. Samsung also demonstrated a range of innovative wireless industry firsts, from WiBro (Wireless Broadband technology fully compliant with Mobile WiMAX) and High Speed Downlink Packet Access (HSDPA) at speeds up to 3.6Mbit/s to Samsung’s Mobile TV.

Samsung’s also showed off some mobile phones: the slimmest slide-up SGH-D870 for premium business professionals, the fashionably designed SGH-E900 for trendy seekers, and the slim slide-up 3G SGH-Z350 for 3G users seeking the compact and elegant 3G handsets.

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