We’re not sure why you’d want to buy a Game Boy Advance SP with Nintendo’s DS and Sony’s PSP kicking around, but girl gamers and spring fashion fans get their wish on March 27 when Nintendo introduces the latest colour in the Game Boy Advance SP palette: Pearl Pink.

It’s the latest in a line of pink high-tech products designed specifically to cater to the tastes of girls and the people who shop for them. The Pearl Pink version features the recently upgraded screen that displays games in colour. The system will retail at an MSRP of $79.99 (£45).

Girl gamers represent a growing demographic, says Nintendo. But to they have ot be patronised with pink electronics? After all, men generally don’t want blue gadgets. According to a survey by the Entertainment Software Association, 43 per cent of video game players are female, while women over the age of 18 represent a greater portion of the game playing population (28 per cent) than boys from ages 6 to 17 (21 per cent).

In addition, a February 2006 survey by Zanthus shows that nearly a quarter (24 per cent) of Game Boy Advance SP owners are female. The Game Boy line remains the best-selling franchise in the video game industry, with more than 188 million hardware units sold worldwide. Game Boy Advance owners enjoy a vast library of nearly 850 games of every kind.

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BIOS, Mar 16, 06 | Print | Send | Comments (0) | Posted In Gaming