BIOS: Technology Means Business

Sony’s latest digital camera integrates a 3-inch LCD screen, 7.2 effective Megapixels, Super SteadyShot, ISO 1000, ZEISS 3x optical zoom, and long stamina battery life. In typical Sony fashion, it’s packaged in a stylish and slim aluminium body.

With the Cyber-shot T30’s double ‘Anti-Blur’ technology (first seen on the Cyber-shot T9) you’ll never miss a shot again. The Cyber-shot T30 adds to the Cyber-shot T9’s already impressive and proven specifications with a higher resolution 7.2 effective Megapixel Sony Super HAD CCD and bigger screen.

These features are all encased within a slim aluminium body less than 19mm thick and weighing only 132g. The Cyber-shot T30 is yet another superbly engineered digital camera from Sony.

Thanks to the Cyber-shot T30’s double ‘Anti-Blur’ technology you can confidently shoot in difficult conditions, such as low light, reducing the risk of hand shake blurring your pictures. The combination of the Super SteadyShot and High Sensitivity even allows you to shoot without the flash, which should result in pictures that are as sharp as when using a flash but far more naturally lit. Plus difficult to capture moving objects can be captured with the reassurance that blur will be minimised.

The inclusion of Super SteadyShot optical image stabiliser automatically compensates for ‘hand-shake’ and vibrations to produce sharp digital pictures. Unwanted movement of the camera that could blur the image is measured, processed and the optical lens element adjusted to compensate for the vibration. The Sony engineers have designed the system so that it is carefully optimised for vibration frequencies that occur when the camera is held, reducing the effects of ‘hand-shake’.

This feature can also be used while in the movie mode - MPEG VX Fine, plus using the new 2-second self-timer mode is a further aid to reducing camera shake associated with pressing the shutter button. Picture blur is also reduced because of the High Sensitivity capability of the Cyber-shot T30. This allows you to capture moving objects with less blur, likewise you can be moving (such as in a car) shooting a stationary object - an option that is not possible when just using image stabiliser technology.

Traditionally High Sensitivity would lead to an increase in noise, however utilising the newly developed Clear RAW NR feature, the signal to noise ratio is greatly improved, says Sony. The Sony Clear RAW NR original algorithm system reduces colour and luminance noise, enabling shooting with significantly higher sensitivity (up to ISO1000). This should ensure images with less noise and finer detail. This is especially beneficial when shooting in low-light conditions.

The Clear Photo LCD plus technology incorporated in the Cyber-shot T30 greatly improves the resolution and brightness of the huge Hybrid 3-inch (7.5cm) LCD screen. The improvement of the LCD screen’s NTSC colour ratio to 65 per cent leads to superior colour reproduction. The LCD screen also incorporates a smooth anti-reflection layer, for a better image quality than conventional textured layers. It additionally suppresses reflections more effectively to increase the display contrast, especially outside in bright sunlight.

In addition, the Cyber-shot T30 features a direct button for built-in slideshows with music. It automatically brings your pictures to life by playing them back in a variety of slide show styles, accompanied by a choice of four pre-set background music melodies. You can even add background music (from MP3 or CD) of you own choice using the supplied Picture Package software.

Of course, images are stored on optional Memory Stick Duo or Memory Stick PRO Duo for you to save on a PC or print out. The Cyber-shot T30 features a 58MB worry-free internal memory, so you can be safe in the knowledge that you will never miss a great photo opportunity again. It also features high speed USB 2.0 and PictBridge, the standard for printing directly to compatible PictBridge photo printers, such as the Sony DPP-FP50.

The supplied Cyber-shot Viewer software offers a fast and easy to use solution for importing pictures to your PC, browsing and sharing your pictures using a new and unique calendar function, or even making simple edits such as resizing or trimming.

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