BIOS: Technology Means Business

Alienware, the leading manufacturer of high-performance desktop and laptop systems wants to know.

The company is posing that question to consumers and inviting consumers to ‘Come Out & Play’ as part of a highly interactive new campaign that challenges them to join Alienware for a series of events, online gaming competitions and the release of cutting-edge new technology and games.

Serving as the nexus of the Come Out & Play crusade is a special new Web site, located at www.alienware.co.uk/prcoap, that gives gamers and PC enthusiasts everything they need to know so they can ‘bring it on’ when they Come Out & Play.

“The Come Out & Play campaign focuses on two critical strands of Alienware’s DNA: a commitment to innovation and a sense of fun and excitement that makes gaming so irresistible for gamers,” said Brian Joyce, Senior Vice President at Alienware. “Whenever breakthrough technology is introduced, Alienware is always first to feature it, and whenever a much-anticipated new game is released, Alienware systems are optimised for it. The ‘being there first’ is very much the reason why the Alienware brand has electrified gamers for nearly 10 years, and the Come Out & Play campaign allows us to share our excitement with consumers.”

The Come Out & Play Web site will enable visitors to flaunt their creativity by submitting pictures, videos or anything else that best demonstrates how they play games, music, sports, and so on. Gamers will have an additional opportunity to show off their ‘true player’ status by being selected to go head-to-head against Alienware employees in an epic battle for domination and bragging rights. These exclusive online showdowns will be held on Alienware’s dedicated game servers, a world where skills are pushed to the limit and reputations can be made or destroyed.

In addition, the Come Out & Play Web site offers game demos and videos as well as a virtual peak inside the Alienware hanger, where visitors can check out the newest systems and pour through data on the latest technology. Alienware also is orchestrating the infiltration of its integrated Come Out & Play campaign into print advertising, online campaigns and special e-mail offers via its weekly Alienware Insider electronic newsletter.

[Best Desktop PC Pricing UK]
[Best Desktop PC Pricing US]