BIOS: Technology Means Business

Apple today unveiled its new line of MacBook laptops that now include Intel Core 2 Duo processors.

Just 1-inch thin, the new MacBooks are up to 25 per cent faster than the previous generation and feature a built-in iSight video camera for on-the-go video conferencing, Apple’s MagSafe Power Adapter that safely disconnects when under strain, and iLife ‘06, Apple’s suite of digital lifestyle applications.

“MacBook has helped drive Apple’s laptop market share to over 10 per cent in U.S. retail, and the new MacBooks will be among this holiday season’s most exciting new products,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With Intel Core 2 Duo processors across the entire line, these new MacBooks are up to 25 per cent faster than their predecessors.”

With prices starting at $1099, the new MacBook lineup includes three models: sleek white 1.83GHz and 2.0GHz MacBook models, and a stunning black 2.0GHz MacBook model. With Intel’s latest Core 2 Duo processors, the new MacBook is up to 25 per cent faster than the previous MacBook and up to six times faster than the iBook, making it even easier for user to manage and enjoy their digital content with iLife ‘06.

Cusomters will also benefit from the added power in the new 2.0GHz models, including double the memory and greater storage capacity than the previous generation, as well as a double-layer SuperDrive for burning professional-quality DVDs. The new MacBook also features a 13-inch glossy widescreen display for enjoying videos, DVDs and photos with Apple’s Front Row media experience.

Designed for the mobile lifestyle, the MacBook includes Apple’s MagSafe Power Adapter that magnetically connects the power cord to the MacBook and safely disconnects under strain, preventing the notebook from falling off its work surface. Apple now also offers a new MagSafe Airline Adapter that makes using a MacBook on an aeroplane even more convenient by connecting to in-seat power ports for continued productivity throughout the duration of a flight. The MacBook also includes Apple’s Sudden Motion Sensor, designed to protect the hard disk drive in case of a fall, and a simple and intuitive Scrolling TrackPad for scrolling through long web pages or panning across large photographs.

The lightweight MacBook design includes built-in AirPort Extreme and Bluetooth 2.0+EDR (Enhanced Data Rate), making it ideal to take anywhere you work and play - from the office, to the classroom and the local Wi-Fi hot spot. With the latest high-performance connectivity options, each MacBook includes built-in 10/100/1000 Gigabit Ethernet, two USB 2.0 ports, FireWire 400 port, combination analogue and optical digital audio input and output ports and a mini-DVI video output to connect up to a 23-inch Apple Cinema HD Display.

The MacBook comes with iLife ‘06, the next generation of Apple’s suite of digital lifestyle applications featuring iPhoto, iMovie HD, iDVD, GarageBand and iWeb, the latest iLife application that makes it super-easy to create Web sites with photos, blogs and podcasts and publish them on .Mac for viewing by anyone on the Internet with just a single click. The MacBook also comes with the latest release of Mac OS X , version 10.4.8 Tiger, including Safari, Mail, iCal, iChat AV, Front Row and Photo Booth, running natively on the Intel-based laptop.

[Best Apple Mac Pricing UK]
[Best Apple Mac Pricing US]