BIOS: Technology Means Business

Bella today announced that it will begin shipment of its Professional Series 3.0 and Advantage Series 2.0 video editing keyboards on 30 November.

The aptly named Professional Series is designed specifically for professional video editors, delivering innovative features, speed, and flexibility right at the editors' fingertips.

The Pro Series keyboards boast Bella's patented built-in jog/shuttle controller that made its previous generations of keyboards best-sellers. The jog/shuttle controller allows editors to edit faster and more efficiently, offering precise control over their audio and video clips - all without their hands having to leave the keyboard.

With this latest generation, Bella includes the NeoLite, a dual-LED task light with a 12-inch gooseneck that plugs into the keyboard and can be used to illuminate the keyboard or the work area around it. The Pro Series also offers two USB 2.0 ports for direct, high-speed connectivity - another ‘world's first’ for Bella. The ports allows iPods, Zunes, and other high-speed USB devices to be plugged directly into the keyboard, eliminating the need to crawl under the desk in search of a free USB 2.0 port.

Video editors should learn their applications more quickly and edit faster with the program-specific, colour and icon-coded keycaps, giving easy-to-read access to application functions. The keycaps also include International Symbols allowing access to most European letters and symbols. Also featuring programmable multimedia keys and a built-in wrist rest, the Pro Series is pitched as the top-choice for professional video editors.

All Pro Series keyboards have an MSRP of $189, and are available for Adobe Premiere Pro, Apple Final Cut Pro, Sony Vegas, and Avid's Xpress, Media Composer, and Liquid. Along with the added features and new design, Bella has expanded the Advantage line to include keyboards for Apple Final Cut Pro, Avid Xpress and Adobe Premiere Pro. The Advantage Series keyboards have an MSRP of $69.95. More information can be found at www.bella-usa.com.

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