BIOS: Technology Means Business

The Philippines' leading mobile operator, Globe Telecom, has announced the launch of its unique myGlobe IMEVRYWHR integrated communications service.

The fastmobile-powered service, the first of its kind in the world, provides an integrated mobile environment where users can connect and share within and across mobile communities through a range of communication, commerce and content tools.

Specifically, myGlobe IMEVRYWHR enables users to quickly and easily share information via a range of integrated voice, messaging and content options within a single user interface and powered by a unique presence-based address book. These options include voice, SMS, MMS, email and IM - either Yahoo!Go IM or myGlobe IM - photo IM and voice IM.

It also lets users access and use Globe's G-cash service to make wireless fund transfers, cash withdrawals and payments to partner establishments, share prepaid credit via Globe's Share-A-Load service and allow subscribers to check their prepaid account balance, as well as search and immediately access Globe's vast mobile content library via the 'AskG' search function.

For the first time, the new service integrates features, functionality and partners from the internet within one interface, enabling Globe's subscribers to interact with their online communities wherever they are, however they want. Globe users can access all of these features by downloading the myGlobe IMEVRYWHR client and subscribing by day, week or month. To access the client, users will send a text message with the keyword 'IM' to 2992 to easily install the client on their respective handsets for free.

"Globe is living up to its promise of offering innovative products to its subscribers. myGlobe IMEVRYWHR is seen as a strategic move for the company since the service integrates many of our most relevant services for subscribers' ease of use. Partnering with fastmobile has not only brought to bear considerable technical skill, but crucial relationships with branded portals and device manufacturers," said Mario Domingo, Head of Service Creation Division for Globe Telecom. "Communities have been credited with the recent explosion in internet usage and myGlobe IMEVRYWHR promises to do the same for our mobile services - these are very exciting times for us."

"Communities are built on relationships and relationships are based on communication - myGlobe IMEVRYWHR makes this communication simpler and creates loyalty more than ever before" said fastmobile CEO, John Hoffman. "We - fastmobile, Globe and our portal and handset partners - are delighted with myGlobe IMEVRYWHR. This launch promises to be the first of many, and could even change the way people use their phones, adding new usage over and above SMS."

This new mobile community service benefits the entire mobile value chain - increased use of communication, commerce and content services will dramatically enhance the revenue potential for the whole industry moving forward.

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