BIOS: Technology Means Business

LG Electronics (LG) has introduced Super Multi optical storage drives featuring enhanced flexibility for the next-generation DVD formats and security features at the 2007 International CES.

Key products from LG include the groundbreaking ‘Super Multi Blue’ Blu-ray Disc Rewriter and HD DVD-ROM Drive (GGW-H10N) and the new Super Multi DVD Rewriter with Security Function featuring ‘SecurDisc’ technology co-developed with Nero.

The GGW-H10N is compatible with both Blu-ray Discs and HD-DVD formats. The Super Multi Blue drive is compatible with Blu-ray Disc, DVD, CD read/write and HD-DVD-ROM (read), offering consumers with the most universal unit available.

The GGW-H10N can record up to 50GB of data, equivalent to 4-1/2 hours of high-definition video or 22 hours or standard definition video (on a dual layer 50GB BD-R/BD-RE recordable media). Surpassing the market standard, LG is providing a 4x recording speed of Blu-ray Discs, which means that it takes only 23 to 24 minutes to burn a full single layer BD-R disc (25GB), compared with 46 to 47 minutes for conventional 2x recording.

The product will be released during the first quarter of 2007, priced under US $1199. The core technologies of Super Multi Blue Drive are Optical Pickup technology, which supports Blu-ray disc write/playback, HD DVD playback and DVD/CD write/playback, as well as the system controlling the Optical Pickup securely and effectively. All of these are LG’s proprietary technologies.

The LG-developed Optical Pickup is the world’s first device supporting both Blu-ray disc write/playback, HD DVD playback. Super Multi Blue, also available from LG Electronics in the first dual-format high-definition disc player (model BH-100) available in early 2007, is expected to end customers’ confusion caused by the format war between Blu-ray disc and HD DVD and promote the growth of next-generation DVD market.

Using SecurDisc software co-developed with Nero, LG Electronics’ new Super Multi DVD Rewriter with Security Function meets the demand for enhanced features to enable secure data protection and content access control when writing data on CD and DVD formats. While some optical disc drives support password encryption as the only security function, LG Electronics’ new drive with Security Function offers multiple features to protect a disc at the user and storage level.

In addition to its optical storage drives, LG also showcased its cutting-edge Mini Retractable - Chocolate Style Flash RAM USB drive. Building on LG’s popular Chocolate design, this retractable Flash RAM USB Drive is compact, stylish and a great tool for anyone in need of an external storage device. The ‘Chocolate design’ is a sleek, ultra thin minimalist style and silky-smooth design created by LG earlier this year. With no cap to lose, it features storage capacities ranging from 1GB to 2GB, and features a red eye LED to let you know when it is working. Additionally, there is added security with the password lock feature. This USB has a read speed of 12MB/s and a write speed of 10MB/s.

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