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| Illegal Content In One Click Or Less |
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| Web browsers. They’re all around you, on every PC across the length and breadth of the planet, yet you probably don’t stop to think about them too much. Why would you? They’re just there, and that’s all that matters, like the ... |
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12.02.07
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| Click Fraud, Mouse For Hire! |
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| When Google was still an Internet starlet and not yet a digital A-lister, phoney clicks and AdWords adverts were the Posh and Becks of their generation. Racking up as many column inches as the incumbent media darlings, the click ... |
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05.02.07
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| Branded Vs Non-Branded Search Terms |
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| New research suggests branded search terms offer the highest conversion rates, but when used properly, non-branded terms can significantly affect the outcome of a paid search engine marketing (SEM) campaign. The research, ... |
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08.01.07
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| Web 2.0, Don't Let It Pass You By |
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| Google’s recent acquisition of YouTube is clear evidence that Web 2.0 is here to stay, but what will be its impact in the business environment? Web 2.0 has emerged as a hot topic in the enterprise space. It is more than just ... |
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11.12.06
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| Banner Advertising 2.0 |
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| When I was a nipper I remember my grandfather telling me “You can tell a lot about someone by the shoes they wear.” The phrase “What did I tell you about him?” was one of his favourite replies whenever my grandmother complained ... |
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13.09.06
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| Are You Ready For A Multi-Channel World? |
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| Be it a desktop PC, laptop, PDA or BlackBerry equivalent, it seems digitalisation is taking over our lives, and there is no escape from the rapidly growing information overload. An increase in data, combined with an increase ... |
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11.09.06
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| KPIs, Quality Not Quantity |
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| As a developer of a Web site analysis system I am often asked: ‘how do we go about analysing the performance of our Web site?’ It often surprises many when I do not answer immediately with: ‘by buying our Web site analysis ... |
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24.08.06
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| The Rebirth Of The Internet |
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| Few inventions have had the same widespread impact and influence on the world as the Internet. It has pervaded so many aspects of everyday life, and has had profound effects on the way we now do business. Whereas in its ... |
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21.08.06
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| Google Vs Yahoo, PPC Battle Heats Up |
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| Choosing the right platform for your pay per click advertising campaign is not as straightforward as you might think. Search engine marketing is literally a war of words. Clawing your way to the top of the pile often requires ... |
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09.08.06
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| World Wide Web, Local Perspective |
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| In the pre-Web era, businesses operating on a global basis would make use of the knowledge and experience of their employees around the world as an invaluable source of information on local markets and cultures. Very few ... |
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12.06.06
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| Web Accessibility & Content Management |
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| With over 80 per cent of the UK’s Web sites falling short of required standards for disabled access, organisations are being asked to make changes sooner rather than later in order to meet their accessibility obligations. Laid ... |
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10.05.06
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| The Culture Of Collaboration |
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| Collaborative technology has come a long way over the last five years. From simply being seen as a cost saving tool, businesses are now beginning to realise the greater benefits that arise from team working, benefits that can ... |
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02.03.06
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| Commerce In The Demand Economy |
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| The face of the consumer today is changing as we enter The Demand Economy. But what does this really mean? The Demand Economy is the growing expectation that we (the consumer) will have access to information, entertainment, data ... |
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15.02.06
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| E-Commerce: The Importance Of IT |
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| E-commerce is different from other business activities because it requires a unique combination of technology and marketing skills to succeed. In order to distinguish yourselves from the pack, it’s not enough to just have some ... |
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14.02.06
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| How Does Search Engine Optimisation Work? |
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| Search marketing is now widely recognised as a highly effective way of reaching customers online. Last year, over £2 billion was spent globally in online marketing and the figures are set to soar. More companies with an online ... |
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09.02.06
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