Frost & Sullivan, the global growth consulting company, has awarded Dell with its 2005 CEO Choice Award of the Year for the Most Reliable Desktop Manufacturer. CEOs and company presidents across Europe voted for this award*1.

Katerina Konstantinou, Research Executive at Frost & Sullivan, said, “Dell has shown itself to be a market leader when it comes to providing products that meet the needs of its customers. This award recognises the high esteem within which Dell is held by CEOs and company presidents across Europe.”

As well as receiving the 2005 CEO Choice Award for Most Reliable Desktop Manufacturer, Dell also gained the highest score in the following award categories for desktop computers - Most Reliable, Best Value for Money, Best Overall Quality and Most Pre-loaded Software Applications.

Jeff Kimbell, Director of Business Marketing, Dell EMEA said, “Dell’s climb to market leadership is the result of persistent focus on delivering the best possible customer experience by directly selling standards-based computing products and services and this award is in recognition of that. Our direct contact with customers allows us to respond to customer requirements quickly and easily, all while providing products and services at best-value.”

Dell™ works hard to meet the needs of each customer with carefully tailored, standards-based computing solutions. Communicating directly with customers helps Dell deliver better results, instantly. For example, the Customer Factory Integration (CFI) service helps customers reduce deployment costs by customising systems and eliminating installation worries. It minimises the burden on internal support resources by customising images, software or peripherals in the factory.

Dell also offers a service called Premier Pages™, a tool created for customers to more efficiently manage all phases of computer ownership: purchasing, management and product support. Dell Premier Pages is a personalised website for customers and includes a customised online computer store where they can configure systems and view pre-negotiated contract prices. All the information is in one place, and available 24/7, helping customers to take control, save time and manage more efficiently.

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Note to editors

1. The research supporting this award was conducted among an online panel of 135 CEOs and company presidents across Europe during September 2005. The research has been reported in the Frost & Sullivan CEO Choice Awards Europe, Personal Computing Report, November 2005.

About Frost & Sullivan / Annual CEO Choice Awards
Frost & Sullivan, a global growth consulting company that conducts extensive market research and consulting, presents its awards to companies that demonstrate excellence in their industry. Frost & Sullivan rigorously analyses specific criteria to determine award recipients in a vast variety of markets and landscapes. The annual CEO Choice award programme recognises companies and products that have earned the preference of business leaders and is valued for the influence that CEOs exert on business preferences. For further information, visit the company website at http://www.frost.com.

About Dell™
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally every day than any computer company, placing it No. 28 on the Fortune 500. Company revenue for the last four quarters was $56 billion. For more information, visit http://www.dell.com. To get Dell news direct, visit http://www.dell.com/RSS

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