BIOS: Technology Means Business

In less than 24 hours, gamers and adrenaline junkies alike will converge on thousands of retail outlets in the US to be among the first to purchase the Xbox 360 next-generation video game and entertainment system from Microsoft.

Microsoft is expecting droves of dedicated fans to line the streets as more than 4500 retailers opened their doors at 12:01 a.m this morning to answer the demand for the Xbox 360 console and 18 launch games, including Perfect Dark Zero, Project Gotham Racing 3 and Kameo Elements of Power. Other big titles include Quake 4, Need for Speed - Most Wanted, and FIFA 2006.

'The debut of Xbox 360 marks one of the biggest consumer launches in Microsoft's history,' said Robbie Bach, president of the Entertainment and Devices Division at Microsoft and chief Xbox officer. 'With its sheer power, portfolio of graphically stunning games, rich online capabilities, and features for enjoying music, movies and photos, Xbox 360 delivers integrated digital gaming and entertainment experiences that simply can't be matched.'

More than 4500 retailers will be holding midnight madness events. Best Buy, Microsoft's retail partner for Xbox 360 launch events, will open all its US stores at 9 am today. 'Xbox 360 takes our customers' gaming experience to new levels,' said Jill Hamburger, vice president of games at Best Buy. 'Walk into any of our stores and you'll feel the excitement - it's a complete entertainment solution.'

The excitement is already being felt around the globe. More than 3500 gamers from around the world descended on an Xbox 360 oasis in California's Mojave Desert last night to celebrate the arrival of Xbox 360 at an exclusive launch party called Xbox 360: Zero Hour. Attendees are now engaged in more than 24 hours of Xbox 360 gameplay and tonight will have a chance to buy the console, launch games and gaming peripherals on site from Best Buy.

Xbox 360 festivities will continue as the system launches on 2 December in Europe and 10 December in January.