Online marketing is a highly effective tool for positioning and shaping brands due to its immediacy. Similar to traditional marketing, the Internet can help build established and emerging brands. Since its launch in February 2003, BIOS already manages to attract 250,000 business decision makers on a monthly basis, helping to give its advertisers access to one of the UK's largest online population of IT product buyers. Here are some of the reasons why it makes sense to advertise with BIOS:

• Targeted traffic: target business and consumer IT product buyers.
• Guaranteed position: you decide where you want to appear and how long you want to stay there for. BIOS operates on a first-come, first-serve basis.
• Brand awareness: build an established or emerging brand.
• Boost sales and traffic: increase your company's traffic and sales.
• Speed: start receiving phone calls and traffic to your Web site today.
• Versatility: BIOS offers many ways to advertise, depending on your needs.