Music Player Network has partnered with TrueFire TV, a major Internet TV broadcast network, to launch the first Internet-based TV station for guitar players.

Guitar Player TV is a Web-based television experience for guitar players of all levels that features thousands of video guitar lessons, exclusive interviews with top players, live performances, home recording tips, and information on new products. This partnership offers guitarists 24/7 access to the music, lessons, and information they crave.

“Guitar Player TV expands Guitar Player’s print trademark to a vast, uncharted community of players and music enthusiasts who exclusively derive their information from the Web,” explains Michael Molenda, Editorial Director of the Music Player Network.

“And, boy, are those players and fans going to flip over the multimedia experiences offered by this channel. From lessons to behind-the-scenes interviews to special concerts and ‘sitdowns’ with the GP editors, users of all skill levels and musical styles will be simultaneously educated and excited by the rich content on GPTV. GPTV is a fun and truly delightful resource for picking up new techniques and improving how you sound and play.”

“Guitar Player TV is exciting from the professional musician’s perspective as well,” adds Jazz guitar legend Larry Carlton. “The site allows us to share our music and expertise in a unique way with our current fans, and it helps us reach out to a new generation of up-and-coming guitar players who use the Internet as their primary resource for entertainment, tips, lessons, and live music.”

Guitar Player TV is the first of four Internet-based TV sites for the Music Player Network with Keyboard TV, Bass Player TV, and EQ TV set to launch in the coming months.

“Interactive marketing is becoming an essential part of our marketing efforts. Websites like Guitarplayertv.com will help us creatively engage and interact with guitarists of all levels to get a larger number of quality impressions in our niche industry than other media such as TV, print, and radio can offer,” said Kevin Lello, Vice President of Marketing, US Music Corporation.

For more information on Guitar Player TV, go to www.guitarplayertv.com. We’ve been there, and it rocks!

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BIOS, May 18, 06 | Print | Send | Comments (0) | Posted In Internet