BIOS: Technology Means Business

7 Digital has launched Indiestore.com, a revolutionary service that puts unsigned artists and independent labels in charge of their own destiny.

Indiestore enables artists to build their own download store, earn cash from the sales of their tracks and secure a chart position in official charts in the UK, US and 20 other countries. In addition, artists can promote their gigs and stay in touch with their fans on their Indiestore.

Artists can create their own store, upload their tracks and be ready to make their first sale in less than 15 minutes. It enables unsigned artists and independent labels to easily bypass traditional routes to getting music distributed. Indiestores are easy to setup and maintain, requiring no technical knowledge whatsoever. A free version of the service lets artists sell up to four tracks, while the Pro version lets artists sell up to 20 tracks.

Artists can opt to sell their tracks in US Dollars, Euros and Pounds Sterling, and every indiestore has a blog, photo gallery, events calendar, mailing lists and forum - all the essential tools to help bands build and maintain their fanbase.

For any band, new or old, signed or unsigned, in today’s market getting your music online is essential. Ben Drury, MD, 7 Digital comments: “The digital download market in the UK has grown at an unprecedented place, with over a million tracks downloaded per week. Indiestore is a great way for unsigned artists to get in on the action - today's technology is democratizing the music industry and you no longer need a record deal to get your song widely distributed.

“Bands are already embracing sites such as MySpace to market themselves, and now indiestore provides the added bonus of actually being able to make money online. We are looking forward to the first number one being sold through an indiestore!” Indiestore.com is set to become a worldwide community of independent bands spanning all genres, with users uploading their own music and downloading the work of others - creating a vibrant online scene.

One up and coming band, Paris Motel, has already built its own Indiestore ( www.indiestore.com/parismotel) and started to make money from selling its tracks already. Speaking about indiestore, Amy May, lead singer of Paris Motel says: “Indiestore has the potential to put unsigned artists in the driver seat. We’re hoping Indiestore will help create publicity, generate revenue and give us the opportunity to see our music go into the charts. Indiestore is what every unsigned artist has been waiting for!”

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