BIOS: Technology Means Business

eBay and Opera Software have announced a joint pilot project to bring eBay’s Online Marketplace to mobile phones in Germany.

By offering a customised version of the popular Opera Mini mobile Web browser, eBay and Opera will enable people to sell, bid and buy using their mobile phones, anywhere, anytime.

Because Opera Mini is a full HTML Web browser, eBay.de can now offer its users the same feature-rich experience on mobile phones as on PCs. eBay Germany has 20 million customers, making it the largest eBay community outside of the US. In total, eBay has more than 193 million registered users worldwide.

The fully customised Opera Mini eBay edition offers direct, mobile access to eBay’s content and functions through an eBay search field and bookmarks displayed on the browser’s start page. An integrated eBay menu page lets users browse, bid, buy and sell using their mobile phones, just like they do on their PCs. Because the Opera Mini eBay edition is a Web browser, they can also surf the full Web with the speed and ease-of-use for which Opera Mini is renowned.

“With this pilot project our users will get a new eBay browsing experience on their mobile phones,” says Björn Behrendt, Senior Manager Platform Solutions, eBay Germany. “We are excited to provide our users with full access to all of eBay’s auctions on their mobile phones - whenever and wherever they are.”

Using Opera’s unique Small-Screen Rendering (SSR) technology, Opera Mini reformats regular Web pages to fit the width of mobile screens. This enables Web sites and content providers, such as eBay, to reach mobile users with their existing Web sites, without having to invest heavily in mobile specific solutions. This allows for instant access to the mobile mass market.

“The Web is rapidly expanding from the PC realm to mobile phones, and our partnership with eBay is a terrific example of how a Web based service can reach the mobile mass market with their existing solutions through Opera Mini,” says Rolf Assev, CCO, Opera Software. “We are very pleased to work with eBay to offer their users full access to eBay’s Online Marketplace and the full Web on their phones.”

The Opera Mini eBay edition is available as a free WAP download by directing the phone’s WAP browser to http://mini.opera.com/ebay or by sending an SMS with OPERA to 88881 (0.49 euros). SMS only available in Germany.

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