Box UK is delighted to announce the launch of clickdensity(tm) - the revolutionary usability analysis tool which enables users to gain an instant visual insight into website visitor behaviour.

clickdensity(tm) records the position of every click that visitors make on a webpage. This data can be displayed in a number ways, including the use of heatmaps - a virtual thermal image of the 'density of clicks' on a page section.

clickdensity(tm) is transforming attitudes to usability. The system offers full visitor behaviour analysis. Website owners can see exactly where visitors are clicking - measuring the relative popularity of links, as well as detecting usability issues, such as showing where visitors are clicking that they shouldn't be.

Dan Zambonini, Box UK Technical Director is confident that
clickdensity(tm) will provide users with a real edge:
"The main benefit of clickdensity is how easily you can discover trends and understand real user behaviour."

He continues:
"The system is a bit like viewing the results of a usability test, where you have tested the site with ALL your users, not just a select few. We've already seen customers identify serious usability issues, i.e. misleading 'non-links', within seconds of viewing a report. This would cost thousands of pounds with standard usability consultancy."

Industry insiders who have been privy to previews of the software have been left highly impressed:

"This product is fantastic and will give us a real added value insight into the behaviour of our customers. Well done on creating such an innovative tool!" Graham Donoghue, Head of New Media, TUI UK, http://www.thomson.co.uk

"I used a clickdensity screenshot at a recent meeting. As the slide appeared, eyes lit up and people were immediately asking for details so that they could implement it too. Great technology - not only good-looking and easy to implement, but genuinely useful as well..." Mike Ellis, Website Manager, The Science Museum, http://www.sciencemuseum.org.uk

clickdensity(tm) is highly accessible and user-friendly - enabling all users to gain a real understanding of the software. The system is simple to set-up and install, and parameters can be easily adjusted via an interactive toolbar. Box UK offers a comprehensive user guide and technical support, whilst new features and upgrades will be released regularly.

clickdensity(tm) can be experienced for free with a thirty-day trial available at http://www.clickdensity.com/signup.

clickdensity(tm) is the latest groundbreaking web resource to be produced by Box UK. The market-leading Amaxus XML content management system currently provides web solutions for a number of high-profile clients, including the Royal Navy, Visit Wales and English Heritage.

The launch of clickdensity(tm) sees yet another example of how the cutting-edge, creative technology at Box UK is enabling clients to leverage the most gain from their websites.

http://www.clickdensity.com

-ENDS-

For further information:
Matt Webb
Box UK



Dan Zambonini
Box UK



http://www.boxuk.com

About Box UK:

Box UK was founded in 1998 and has earned an enviable reputation in the field of Internet development, design and consultancy.

Since its inception, the company has created dynamic and innovative web applications, utilising internally developed, cutting-edge technology.

Box UK is renowned for its expertise in all areas of web development - including the market-leading Amaxus(r) XML and Connetric(tm) content management systems, Accuda(tm) sales personalisation tool, and clickdensity(tm) user analysis.

The company's ever-growing list of prestigious clients currently includes the Royal Navy, Saatchi & Saatchi, Lloyds TSB Insurance, English Heritage, British Computer Society, Wales Tourist Board, London Development Agency, Chubb, Royal Observatory Greenwich, UK Atomic Energy Authority and the Imperial War Museum.