Macrovision and Yahoo! Europe has announced the re-launch of downloadable games sites across Yahoo! Europe utilising Macrovision's complete digital distribution solution.

Macrovision's Trymedia division will manage the core and casual game channels for Yahoo! Germany, Yahoo! Spain, Yahoo! France, Yahoo! Italy and Yahoo! UK & Ireland.

Within each of the five regions, Macrovision has added a new download functionality to Yahoo!'s existing Video Games channel, strengthening the offering for core gamers.

Yahoo! has also transferred its existing 'Download Games' channels focused on casual games to the Macrovision solution. In addition to providing the digital distribution technology for Yahoo! Europe, Macrovision will manage the catalogue of hundreds of core and casual game titles.

Macrovision recently acquired Trymedia Systems in order to offer a robust solution for the secure distribution of PC games across the physical and digital worlds. This acquisition provided the foundation for the newly formed game division within Macrovision. The company's technology solutions provide game publishers, portals and retailers with content protection, eCommerce and distribution services to maximise their PC game sales.

'In selecting Macrovision, Yahoo! Europe has upgraded to a solution that will allow us to improve on our ability to merchandise new game content, create special and targeted promotions and effectively communicate with our gamer customers,' said Jules Robinson, Head of Business Development at Yahoo! Europe. 'Macrovision is a one-stop solution, making it very easy for Yahoo! Europe to offer try-before-you-buy PC games to consumers.'

With the Yahoo! rollout, Macrovision has implemented its next generation e-commerce solution which includes a new storefront design and shopping cart features in French, Spanish, Italian, German and English. The new storefront also supports local currencies. Payment methods range from all the top international credit cards to Bank Transfer, PayPal, gift certificates and vouchers.

'As the world's largest distribution network for downloadable games, Macrovision offers games that appeal to each Yahoo! user's unique tastes, greatly enhancing their entertainment experience,' commented Fred Amoroso, CEO of Macrovision.

Brett James, Nov 16, 05 | Print | Send | Comments (0) | Posted In Game