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Dell today launched an online interactive football initiative designed to incentivise and reward contestants with Dell discounts and prize giveaways.

Timed to coincide with the World Cup 2006, Dell’s new online football game called Dell Football Fever can be played online at www.dell.co.uk/game.

The campaign is running until the 10th July 2006 offering a variety of incentives and prizes including Dell Axim handhelds, laptops, and discount vouchers, that are redeemable against Dell products. The game will be promoted via direct marketing, press and online advertising.

Aongus Hegarty, Vice President, Marketing, Dell EMEA, said: “The Dell Web site is already an extremely popular online destination with thousands of unique hits daily. We want to capitalise on this and the World Cup hype by giving customers and non-customers alike, an opportunity to have some fun, win some prizes, and check out Dell’s great portfolio of products, services, electronics and accessories.”

The aim of the game is for the player to score as many goals as possible in two minutes. The player receives bonus points for more skilful shots. With a score of 750 points or more, the player receives an e-voucher giving them 20 per cent off the Dell Axim X51 Handheld.

With a score of more than 1500 points the player gets a 30 per cent discount on Dell Photo All-In-One 924/942 Printers. As with real life, the game will also feature advertising boards situated behind the goal area, which will rotate and advertise Dell products and third-party vendors. Just like a real football match!

In a daily prize draw throughout the duration of the promotion, players will be eligible to win a Dell Axim X51 handheld - the ultimate in handheld devices, delivering great performance, connectivity and a brilliant VGA display. All entrants will also be eligible to enter the grand prize draw for the new XPS M1710 laptop - the ultimate in gaming technology.

The XPS M1710 is packed with the latest technology to help users handle any application, any game or any task with confidence. The nVidia 512MB GeForce Go 7900 GTX or nVidia 256MB GeForce Go 7900 graphics cards allow users to play any game with outstanding performance. The unique XPS M1710 design with brushed gunmetal LCD display back, configurable perimeter lighting and customisable personalisation panel gives the laptop that individual touch.

To enter the prize draws, participants must visit their local Dell Football Fever Web site, play the game and register their e-mail address online. Visitors to the site can also opt-in to subscribe to Dell’s e-mail database and be kept updated on more great offers and promotions from the company.

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