BIOS: Technology Means Business

Who says you can’t transfer programs from PC to PC? With Vista’s launch quickly approaching, Laplink looks to sets the record straight.

Time and again Laplink comes across the same popular misconception among bloggers, journalists and consumers - that the only way to get a program from one PC to another is to un-install and re-install the software onto the new machine.

That is why Laplink is out to set the record straight: with PCmover anyone can transfer programs and applications from one machine running Windows 95, 98, MW, 2000, or XP to another computer running Windows XP, including Macs with Parallels or Bootcamp. And Laplink will have a Vista certified version ready in time for the operating system’s 2007 launch.

With PCmover, you can transfer software programs, plus all of your files and settings, to a new computer. It’s as easy as installing PCmover on both machines, making sure they are connected through any LAN or a Laplink USB Cable, and spending under 5 minutes clicking through a simple migration wizard. You can then leave the program alone to perform the migration.

Being the only retail product on the market that can move software applications is both an advantage and a disadvantage. No one else can perform a migration like PCmover, so it’s a no-brainer for a new PC owner to pick this migration software over one that doesn’t move applications; but it’s a challenge to market, because without competitors making lots of noise, many people just don’t know it’s possible to do what Laplink PCmover does, says the company.

“Many software companies imply their products are total migration solutions, when in reality they only move files and settings, leaving users to waste time hunting for old software CDs and serial numbers to manually re-install their programs,” says Thomas Koll, CEO and Chairman of Laplink Software. “Until they hear about PCmover, most consumers just figure this partial solution is the best they can hope for. It’s our job to inform people that a total migration product actually exists.”

Laplink customers know the value in finding a product that will transfer applications. Mark Huston, an IT Project Manager with IT/IS Software Development was looking for a product that would make moving into a new PC - something he does regularly - less of a headache: “I purchased a new computer and dreaded building all the applications, including some very special ones with add-in and multiple upgrades. PCmover was outstanding: it moved every application over with no problems, making a very difficult job transparently easy.”

PCmover is available online at www.laplink.com/pcmover and in all major electronic retail stores, starting at $49.95 for the download version.

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