LG Electronics has announced that its Chocolate phone (LG-KG800) will be available in Europe from May 3rd. Unfortunately, the phone is not what you think!

Boasting a ‘hidden’ LCD screen and touch-keypad controls that glow red when in use, the slim phone is designed with minimalism in mind and may very well become a must-have handset for those that value fashion as well as function.

With a look and feel totally dissimilar to any previous handset, the LG Chocolate phone is the first product from LG’s premium series of mobile phones. The gold line chocolate phones and gold decoration makes it attractive to the customer - well that’s what the company is banking on.

The LG Chocolate phone which has been launched in Korea last November has already sold over 300,000 units in 3 months and won two European design awards (iF Design Award and Red dot Design Award for its unique styling and user interface), claims LG.

Its popularity among celebrities and socialites has led to the handset claiming over 7 per cent of the total handset market in Korea, arguably the world’s most competitive marketplace for mobile communications.

‘At LG, we firmly believe that technology is nothing without design,’ said Simon Hahm President of Europe Business Division of Mobile Communications Company of LG Electronics.

‘We strive to make all of our products look great, and with our Premium Series we have raised the bar in terms of style and technological innovation. As the world’s first mobile phone featuring a touch keypad, the LG Chocolate phone breaks the mould in how handsets look and feel without compromising on functionality.’

The European versions of the LG Chocolate phone will be tailored to suit the European market and therefore differ slightly from the one launched in Korea.

[Best Mobile Phone Pricing UK]
[Best Mobile Phone Pricing US]

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BIOS, Mar 21, 06 | Print | Send | Comments (0) | Posted In Mobile phone