BIOS: Technology Means Business

Sharp Microelectronics of the Americas has introduced a new Advanced Super View TFT-LCD (Thin Film Transistor Liquid Crystal Display) for outdoor and bright ambient applications in transportation, industrial, retail, medical, and other markets.

This new LCD pushes performance levels in viewing angle and sunlight readability while maintaining drop-in replacement for current Sharp designs, claims the company.

This versatile LCD module expands Sharp’s existing product suite and offers engineers an exciting new technology option in the popular 12.1-inch diagonal size display.

Sharp’s new transflective LCD panel is aimed at applications including marine navigation, GPS systems, gas pumps, ATMs, outdoor kiosks (like drive through ordering windows), fish finders, land surveying equipment, portable outdoor use medical equipment, instrumentation, electronic signage, and outdoor bingo terminals.

Sharp, a pioneering leader in LCD technology, developed this 12.1-inch model (LQ121S7LY01) to address specific design priority considerations for designers of industrial applications. Greater viewing angle and contrast, now combined in a transflective display, meet the growing need for viewability in a wide range of indoor and outdoor settings and lighting conditions. Sharp’s 12.1-inch display is not only readable outdoors, it also looks great indoors.

Engineers can apparently quickly and easily upgrade to a current-generation display without re-designing the application. Sharp’s new displays feature mountings, connectors, and pinouts identical to previous versions for drop-in replacement.

This new display, with its improved durability and field-replaceable backlight makes it an ideal choice for a variety of applications. This display eliminates the need to add extra backlight bulbs, reduces heat in the enclosure and occupies less room in the Z dimension, all of which can make a huge difference in certain applications.

“Sharp’s transflective display technology offers customers a viable alternative to high bright transmissive displays,” said Sriram Peruvemba, Senior Manager, Product Marketing at Sharp Microelectronics of the Americas. “This new display saves our customers cost, enables better thermal management and results in a thinner profile assembly compared to current methods. Finally, it allows our customers to get to market faster.”

Specifications for Sharp’s 12.1-inch SVGA LCD include a resolution of 800x600 pixels, landscape display orientation, support for 262,144 colours, 160-degree viewing angles (H/V), 200cd/m2 brightness, and contrast ratio of 400:1. It has a power consumption of 8.5 Watts.

The LQ121S7LY01 display is currently available as a demo, samples will be available shortly. Contact Sharp for pricing information. The LQ121S7LY01 joins Sharp’s extensive lineup of small- and medium-size displays for the industrial market. Ranging in size from 2.2 inches to 28.3 inches,

Sharp’s industrial displays are available directly or through major distributors throughout North America. Sharp displays are RoHS(a) compliant. A dedicated sales and field applications engineering team at Sharp will support our OEM and Integration Partners during every step of the design cycle. For more information, visit www.sharpsma.com.

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