Dell is going green! The market-leading computer manufacturer has announced a new ink cartridge recycling programme in Europe which is available at no charge to both business and consumer customers. Basically, inkjet printer and all-in-one customers will receive a postage-paid, pre-addressed envelope for returning used cartridges, which will then be recycled by Dell partners at no extra charge.

Dataserv is Dell's European partner who will co-ordinate the recycling. The actual ink cartridge recycling will be executed by its partner company, Covertronic. The new ink cartridge recycling service is initially available in 18 of the 20 countries in which Dell sells ink cartridges. These countries are: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Luxembourg, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the United Kingdom.

The new program underscores Dell's commitment to the environment at every stage of the product life-cycle, from initial concept and design through manufacturing, customer ownership, and end-of-life recycling solutions, claims the company. 'Dell has placed a priority on providing affordable and easy-to-use recycling programs around the globe and places the same importance on ensuring printer consumables are handled in an environmentally responsible manner,' said Jean Cox-Kearns, Senior Manager for Take Back and Recycling Dell Europe, Middle East and Africa (EMEA).

In addition to ink cartridge recycling, Dell offers a range of free equipment recycling solutions to customers, including desktops, laptops and printers. Dell said it will also cart off customers' old printers when they buy a new Dell model. Each new printer comes with a postage-paid label - just attach it to the box and put the old printer inside.

Computer makers have been trying to increase recycling of PCs, printers and other products, in response to regulatory pressures and campaigns by groups such as the Silicon Valley Toxics Coalition. For instance, HP launched its recycling programme for cartridges way back in 1991 in the US. Since then, the company says, more than 64 million inkjet and LaserJet cartridges have been recycled into raw materials for use in new consumer products. More details of Dell's green initiatives are available at www.dell.co.uk/recycling.

BIOS, Jun 13, 05 | Print | Send | Comments (0) | Posted In Printer