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| What's Next For Mobile Business? |
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| Remember when business communication lived or died by the fax machine? Remember when it was about snail mail, and copies in triplicate? When waiting for a call meant just that - sitting at your desk, staring at the phone, ... |
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29.01.07
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| Delivering Positive Mobile Experiences |
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| The mobile data services industry strives to deliver positive customer experiences, and asks who takes responsibility when customers make contact when things go wrong. This is not enough, and a more proactive approach is ... |
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10.01.07
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| Mobile E-Mail & Candy Have A Lot In Common |
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| Network operators are facing unexpected challenges in convincing consumers to use mobile e-mail services. E-mail is a killer application on the PC; why isn’t it taking off on the mobile? Thankfully, when it comes to marketing ... |
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05.01.07
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| Optimisation Key In Roaming's Evolving World |
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| Thrift can be a great source of revenue, and as prices come under increasing pressure, it is now a good time for operators to question just how they can manage their affairs more efficiently when it comes to the provision of ... |
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02.11.06
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| The Price Of Smartphone Complexity |
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| Incredibly, one in seven mobile phones are returned within the first year of purchase by subscribers as faulty, according to research by Which? This statistic will doubtless raise eye-brows and drive speculation over product ... |
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03.10.06
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| It's Time To Get Personal |
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| Communications Service Providers have recognised that competitive differentiation is going to be driven more by the variety and quality of market-facing products they deliver, rather then the characteristics of their underlying ... |
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18.09.06
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| Safeguards For Mobile Data Delivery |
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| In today’s highly competitive mobile communications marketplace, data services are viewed by pundits and major industry players alike as the key to customer retention in the ongoing operator battle to replace falling voice ... |
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06.07.06
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| The Missing Link In Device Management |
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| The traditional vehicles for mobile data support can represent a false economy, and improved device management technologies provide an effective alternative for the telecommunications industry. The UK consumer’s increasing ... |
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19.06.06
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| Every Step Of The Way |
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| Across Europe the mobile industry is currently in the throes of what could be termed, in the words of the ancient Chinese curse, ‘interesting times.’ The challenge faced by those marketing their services has never before been so ... |
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16.03.06
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| Self-Care Is The Road To Customer Loyalty |
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| Self-care is becoming standard practice across all industry sectors and wireless is no exception. Internet penetration growth of 126 per cent in the last five years demonstrates the public propensity to make extensive use of, if ... |
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01.02.06
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| They Came, They SOR, They Conquered |
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| International roaming currently contributes on average over 10 per cent to overall operator revenues and offers even higher margin contributions. Research from the latest Informa Global Mobile Roaming report estimates that the ... |
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11.01.06
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| Life In The Fast Lane |
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| The focus on speed is a distraction from the real obstacles to improved 3G uptake - or girls, games and gambling, as it is often referred to by those who are intimidated by third-generation techno-speak. Intended to transform ... |
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05.01.06
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| How Was It For You? |
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| In today's highly competitive mobile environment, the frantic search for the next killer application means that operators are feeling under intense pressure to rollout new data services regularly and to tight deadlines. The ... |
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30.11.05
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| MMS: The Best Is Yet To Come |
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| Everyone recognises the pattern. A new technology is launched and generates excitement. Then comes the hype, quickly followed by market disillusionment. Finally, for any technology with value, we discover how and where it ... |
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21.11.05
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| Mobile data: managing content and delivery |
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| The growth in mobile data services such as SMS, ringtones and icons over the last few years has been phenomenal. Operators and content providers in Europe and Asia have benefited enormously from the somewhat unexpected explosion ... |
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19.06.03
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