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| Why Pay CPC When There's CPA? |
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| News from the U.S. reports that Google is ‘optimistic’ about extending its test of a cost-per-action (CPA) payment model alongside its traditional cost-per-click (CPC) business. It’s a development that demonstrates the ... |
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04.04.07
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| New Year's Resolutions For E-Mail Marketers |
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| The New Year is here and some of us might be thinking about our personal New Year’s Resolutions - maybe getting back to the gym, paying off our credit cards…But what about your business resolutions? More specifically, what ... |
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15.01.07
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| Risk & Security Rewards |
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| There’s no reward without risk, according to the old saying. But in the current, closely-regulated business environment, the demand is for reward with near-zero risk. So it’s no surprise that Risk Control Groups are a powerful ... |
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22.11.06
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| HR Policy, More Than Just Box Ticking |
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| Compliance. Regulation. Security. These are the reasons why organisations write policies. But how can you be sure that staff have read, understood, and agreed to policy? And how can you demonstrate policy compliance to ... |
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14.11.06
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| SOA Adoption, Evolving An Agile Enterprise |
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| Changing business scenarios, collapsing of traditional barriers and globalisation are creating new challenges for organisations. Further, mergers, acquisitions and changes mandated by regulatory compliance are driving business ... |
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26.09.06
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| Healthcare, Time To Change The Record |
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| Everyone has heard about the National Programme for IT, the UK-wide NHS IT system that seems - according to all reports to date - not to be going to plan. One thing it has definitely achieved is raising the importance of records ... |
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12.09.06
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| Accounting With The Lights Out |
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| Accounts payable would be easy if it wasn’t for all the paper, as anyone who works in the area will tell you. Paper-based, manual accounting systems have been the bugbear of corporates for decades. Even the most rigorous AP ... |
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05.09.06
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| 21st Century Government Infrastructure |
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| Governmental organisations worldwide are facing several challenges as administrative, executive and judicial bodies continue to evolve into an electronic work environment. Pushed by paperwork-reduction mandates, requirements ... |
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04.09.06
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| Bringing Paper Into The Fold |
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| Information is the lifeblood of every company. But when that information exists in paper documents, organisations face the risk of their business processes grinding to a halt if they are not able to digitise these documents and ... |
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18.08.06
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| Sales & Marketing - Ne'er The Twain... |
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| Business growth depends on lead generation. So why are the majority of UK companies wasting money on unfocused, irrelevant telemarketing campaigns that patently fail to deliver the goods? Telemarketing has a bad reputation. ... |
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10.08.06
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| E-Mail - Business Enabler Or Achilles Heel? |
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| E-mail has become the most critical form of business communication. So why are the majority of companies failing to maximise e-mail to deliver real corporate value? How many companies have direct, searchable access to all email ... |
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12.05.06
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| Why Compliance Is Not The Answer |
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| Since the late nineties thousands of corporations have been poring over their financial documents, consulting legal experts, overhauling their IT infrastructure, hiring compliance chiefs, and doing everything else humanly ... |
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04.04.06
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| Shared Services - Anathema Or Panacea? |
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| The Public Sector, and local authorities in particular, are at last under pressure to become demonstrably more efficient. According to criteria set down by the controversial Gershon report, savings of over £20bn have to be met ... |
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13.03.06
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| CPM - The Basis Of Sound Decision Making |
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| For every enterprise, a fundamental business requirement is the provision of accurate, timely information from which senior executives can make critical business decisions. Since the 1970s, decision support systems have been in ... |
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10.03.06
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| SOA - The Future Of Banking Technology? |
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| The reported increased profitability in the US and Europe suggests that retail banks are meeting the challenges of recent years. They appear to have avoided the worst effects of major corporate collapses and increased regulatory ... |
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28.02.06
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